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Nostos Festival
Coming home, loudly
A campaign and motion identity that sold out a diaspora music festival in its first year.
The challenge
A new festival, a tiny budget and an audience scattered across three continents.
The idea
“Nostos” means homecoming. We made the campaign sound like one — a motion identity built from the festival’s own music, and a media plan that followed the diaspora, not the map.
What we made
- 01Motion identity driven by audio
- 02Campaign films and line-up reveals
- 03Diaspora-targeted paid social across nine countries
- 04On-site screens and wayfinding
Impact
The results.
- Tickets sold, three weeks early
- 100%
- Countries reached
- 9
- Return on ad spend
- 5.8×