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Atlas Mobility
The city, re-routed
A launch campaign and digital platform for a new e-scooter and bike-share network.
The challenge
Launching shared mobility in a city famous for its traffic — and for its skepticism.
The idea
Show, don’t promise. Every ad showed a real route and a real time saved, generated from Atlas trip data and refreshed weekly.
What we made
- 01Digital strategy and launch plan
- 02Website and rider onboarding flow
- 03Data-driven dynamic ads
- 04Performance media across search, social and out-of-home
Impact
The results.
- Riders in the first 90 days
- 85K
- Cost per acquisition vs. target
- −32%
- App store rating at launch
- 4.7★